Product · PMI

Private Medical Insurance from The Broking Group.

Faster access to private diagnosis and treatment for individuals, families and SMEs. Independent advice across all five major UK health insurers.

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Quote turnaround
  • Personal & family: same day or next
  • SME up to 9 lives: 48 hours
  • Larger SME schemes: 72 to 96 hours (up to 5 working days where an insurer needs manual underwriting)
Average from receipt of structured information to presentation.
Family walking together outdoors, secure about their private health cover

What is Private Medical Insurance?

The Broking Group helps you compare private medical insurance, which pays towards eligible private medical treatment, subject to the policy’s benefits, limits, exclusions and underwriting terms.

Personal and family cover is arranged for you and the family members included on your policy. Employer schemes cover employees under a group policy. If you are arranging cover for your workforce, see our Group Private Medical Insurance guide.

We sit on the client's side of the table: we hold direct agencies with Aviva, AXA, Bupa, Vitality and WPA, so the recommendation is genuinely whole-of-market. Our role is to translate plan documents into plain English and match cover to what you actually need, not to the most expensive policy.

How a quote works

Who it's for

Individuals and families

Faster access to diagnosis, scans and treatment when the NHS waiting list isn't workable.

SMEs

Group PMI as part of an employee benefits package, from a handful of staff up to 150+.

Renewing schemes

Companies refreshing existing group PMI schemes at renewal who want a real market test.

Business owners and directors

Personal PMI for directors and business owners who want cover for themselves and their family separately from any company arrangement.

What it covers

Inpatient treatment

Consultations, surgery and hospital stays as a private patient.

Day-patient treatment

Procedures and treatments that need a hospital bed but not an overnight stay.

Outpatient diagnostics & consultations

Specialist appointments, scans and tests without admission. Often the key differentiator between plans.

Mental health support

Inpatient and (on most plans) outpatient cover. Varies materially by insurer and plan.

Cancer cover

From diagnosis through treatment. Often comprehensive on mid-range plans and above.

Optional add-ons

Dental, optical and complementary therapy bolt-ons where they earn their place.

What drives the cost

Six factors do most of the work on your monthly premium.

Age

Premium rises with age band, particularly above 50.

Postcode

Regional pricing variation reflects underlying NHS and private capacity.

Level of cover

Basic, mid-range or comprehensive. Each step up increases the premium.

Voluntary excess

A higher excess (£100, £250, £500+) reduces the monthly cost.

Underwriting method

Moratorium or full medical underwriting. Affects both pricing and exclusions.

Add-ons selected

Outpatient cover depth, mental health, cancer cover band, dental, optical, and complementary therapy options each push the premium up. We model these against what you actually claim, not what looks best on paper.

How to compare quotes properly

Comparing PMI on monthly premium alone is the quickest way to buy the wrong policy. The right comparison looks at the outpatient limit, mental health cover, cancer cover depth, hospital list and excess level, and weighs all of that against the household's or workforce's real medical situation.

That's what we do for every quote. We map the shortlist against your situation, give a named recommendation, and tell you why, in plain English.

Use our seven-point Private Medical Insurance comparison checklist to put cover, exclusions and price on the same basis.

Buying for a workforce rather than a household? See group private medical insurance, which covers underwriting bases, what drives a group premium and how we run the scheme once it is live.

Key terms, in plain English

The jargon on this page, defined in our glossary.

Insurer partners

Direct relationships across this market.

Aviva
AXA
Bupa
Vitality
WPA
Freedom Insurance

Frequently asked questions

How do I get a PMI quote?

Getting a Private Medical Insurance quote from The Broking Group takes one 20-minute call. You can request a quote through this website, by phone on 01270 694939, or by emailing info@thebrokinggroup.co.uk. We discuss what you want covered, your budget, and any specific health or lifestyle factors. For personal or family cover we come back same day or the next working day; for SME group PMI, quotes typically land within 48 hours for schemes up to nine lives and within 72 to 96 hours for larger schemes.

What information do you need from me?

To prepare a Private Medical Insurance quote we need your name and date of birth, your home postcode, who you want to include on the policy (just you, partner, children, or wider family), and an indication of the level of cover you are looking for. For more accurate quotes, knowing your existing health conditions and your preferred underwriting method (moratorium or full medical underwriting) helps us narrow the options.

How does the underwriting work?

Underwriting is the process insurers use to decide what your policy will cover and how much it will cost. Moratorium underwriting usually excludes conditions you had symptoms of, or treatment or advice for, in a set period before cover starts, often five years. An exclusion may be lifted after a set period of continuous cover, often two years, if you meet that insurer's conditions. These can include having no symptoms, treatment, medication or advice for the condition. Terms vary by insurer. Full medical underwriting reviews your medical history upfront and decides on any specific exclusions before the policy starts. We talk you through which is right for your situation before you commit.

What impacts the monthly premium?

Five main factors influence your Private Medical Insurance monthly premium. Age (older lives cost more to cover). Postcode (regional pricing variations). Level of cover (basic vs comprehensive). Excess (a higher voluntary excess reduces the monthly premium). Underwriting method (moratorium or full medical underwriting). Add-ons like outpatient cover, mental health, or dental will also push the premium up. We model these for you before you decide.

What does a private medical insurance broker do?

A private medical insurance broker compares policies from several insurers, explains the differences in plain English and arranges the cover on the client's behalf. The Broking Group is a UK broker based in Nantwich, Cheshire, and an appointed representative of Insure Life Limited, which is authorised and regulated by the Financial Conduct Authority. We hold direct agencies with Aviva, AXA, Bupa, Vitality and WPA, and we stay with you at renewal.

Does UK private medical insurance cover treatment abroad?

UK private medical insurance is generally designed for treatment in the UK. Some policies include limited emergency cover while you travel, but terms vary by insurer. If you live or work abroad for long periods, international private medical insurance is usually the better match. See our International Healthcare page.

Our PMI premium has jumped at renewal. What can we do?

If your Private Medical Insurance premium rises at renewal, compare the renewal terms and alternative quotes on the same cover and underwriting basis before deciding. Ask the current insurer to explain the increase. Review the excess, outpatient limit and hospital list, checking what any change would mean for the treatment you need. Switching on continued or equivalent terms aims to carry existing exclusions across without adding new ones, if the new insurer agrees to accept the cover on that basis. It does not guarantee that every benefit, limit or condition of the current policy is matched, so we compare both policies before you move. Do not cancel existing cover before the new insurer has confirmed acceptance, terms and the start date. A review does not guarantee a saving.

Last updated: 23 October 2026

Ready to start the conversation?

Talk to a named adviser. No phone trees. No pressure. Just plain-English advice on the cover that fits your life or your business.

Get a Quote
Quote turnaround
  • Personal & family: same day or next
  • SME up to 9 lives: 48 hours
  • Larger SME schemes: 72 to 96 hours (up to 5 working days where an insurer needs manual underwriting)
Average from receipt of structured information to presentation.

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