Independent. FCA-regulated. Specialist in Private Medical Insurance.
The Broking Group was founded to give UK consumers and businesses a real alternative to comparison websites and tied agents. From day one, the principle has been simple: independent advice, given by named people who know their subject.
Over the last several years we've made a deliberate shift toward Private Medical Insurance as our primary revenue line, while continuing to support clients with adjacent cover such as Group Risk and International Healthcare. That focus lets us go deeper than a generalist broker can.
The Broking Group Limited is an Appointed Representative of Insure Life Limited, who are authorised and regulated by the Financial Conduct Authority (FCA FRN 913606). We are also a member of AMII, the Association of Medical Insurers and Intermediaries. Both are verified and listed in our footer.
You'll deal with a named adviser, not a queue.
Dave is a seasoned professional in both general insurance and life insurance, with over 30 years experience in the sector. His role of Chairman involves mentoring the team and ensuring they deliver first-class private medical, group risk and protection advice to individuals and businesses alike.
Managing Director and shareholder. Fifteen years in insurance and financial services, building sales teams across Kindertons Accident Management, InsureLife Group and Lead2Quote before joining The Broking Group as Managing Director in 2024. Richard's specialism is bringing personal protection, private medical and business protection together for individuals, families and business owners — one adviser across the whole picture. Based in Nantwich.
Ged has been in the health insurance and wellbeing industry for over 26 years. He is passionate about creating environments that support employers and their employees through innovative technology and personalised wellness strategies. Away from work, Ged is a Level 2 qualified Rugby League coach at Warrington Wolves Women's 1st team.
Nearly three decades in insurance. 21 years as Branch Manager at Swinton in Shrewsbury, then Branch Manager and Area Sales Manager at The County Group before joining The Broking Group in 2024. Laura's specialism is Private Medical Insurance for individuals, families and SMEs. Friendly, plain-English, no-obligation first conversation.
Two decades in health insurance. 17 years across multiple roles at Bupa (member administration, UAT, then Healthcare Consultant), followed by four years as SME Direct Consultant at Gallagher before joining The Broking Group. Liane's specialism is Private Medical Insurance for SMEs and their teams. Practical, plain-English advice, and a real understanding of how the insurers actually think.
Appointed Representative of Insure Life Limited.
Insure Life Limited is authorised and regulated by the Financial Conduct Authority. FCA Firm Reference Number 913606. The Broking Group Limited (Company No. 11800803) is their Appointed Representative.
View on the FCA RegisterMember of the Association of Medical Insurers and Intermediaries.
AMII is the UK trade body for health insurance brokers. Membership requires meeting professional standards.
View the AMII directoryDirect agencies with all five major UK health insurers.
Direct agency. Strong on SME group PMI and protection.
Direct agency. Flexible benefit design for SMEs.
Direct agency. Full individual and corporate proposition.
Direct agency. Wellness-led individual and corporate cover.
Direct agency. Mutual insurer with strong underwriting.
Whole-of-market. No tied agency, no preferred insurer.
We advise. We don't sell from a script.
Private medical insurance is what we do every day.
You'll always know who is on your account.
Talk to a named adviser. No phone trees. No pressure. Just plain-English advice on the cover that fits your life or your business.
